Twitter users can now on use photos and videos in their twitter accounts. Turning its website into a multimedia showcase by adding a new pane that will make it easier for its 160 million users to check out photos and video.
“We are still figuring out all the new possibilities,” Twitter co-founder Biz Stone said in an interview.
In the process, Twitter has evolved from a geeky hangout when it started four years ago to a worldwide phenomenon today.
People are mainly opening accounts now so they can follow the tweets from the friends, family, celebrities, media outlets and lawmakers that interest them. These spectators, or “lurkers,” tend to only publish their own thoughts or observations periodically.
Forrester Research analyst Augie Ray said he believes the growing audience of spectators is the main reasons that Twitter had to do something to make it easier to wade through the sea of content cascading through its website each day.
“Improving consumption of Twitter-based content is important not just for Twitter, but for interactive marketers as well,” Ray wrote in a Tuesday blog post.
The split-screen approach of the redesigned website appears aimed at achieving that goal.
The website’s left pane will look familiar; featuring a timeline that chronologically stacks all the tweets from the people that account holders chooses to follow.
The right panel appears to open up new real estate for content. It is being set up so users can click on individual tweets to look at embedded images and other information without having to navigate away from their home pages.
“It’s all about getting more out of Twitter in a lot less time,” Twitter CEO Evan Williams said Tuesday.
Courtesy: thehindu.com
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